The online product catalogue comes with an easy to use, intuitive back-end system which allows GPC to manage their online product portfolio inhouse, upload information as well as images, etc. The online product catalogue is accessible to general browsers as well as to retailers. Retailers also have the facility to register with GPC to gain access to further information and details of the displayed products.
Apart from the functionality of the site it was important that the design needed to reflect the company’s position within the industry. This was the reason behind the elegant corporate design and new refreshed logo.